The Virginia Department of Health adopted a Project ECHO chapter, which aims to connect physicians across the country. In an effort to enlist more healthcare professionals in the Project ECHO network, our communications team photographed, designed, and executed a direct mail ad campaign in conjunction with an ongoing video ad campaign.

Our team partnered with the University of Virginia Health System and Virginia Commonwealth University Health, where I photographed practicing physicians to featured in our direct mail campaign.

Graphic created by Anne McMillan